How I Built My Instagram Audience: A Lesson of Athenticity

While you might think that Instagram is only a visual platform, it's more a place for storytelling and authentic branding. Here's my story.

11/16/20212 min read

Defining My Niche

Once I identified my passion, I needed to narrow down my focus. The fitness world is vast, so I carved out my niche within it. I decided to concentrate on bodyweight workouts and home fitness since that was where I felt most confident and experienced.

Consistency Is Key

Building an Instagram audience takes time and consistent effort. I committed to posting regularly, whether it was workout tutorials, fitness tips, or my personal journey. The key here was to stay true to my niche and passion while providing value to my followers.

Authenticity Over Perfection

It's easy to fall into the trap of presenting a perfect life on Instagram. However, I realized that authenticity shines brighter than perfection. I started sharing my struggles, setbacks, and moments of vulnerability. These posts often resonated more with my audience than the polished ones.

Engagement and Community

Building a loyal Instagram following goes beyond posting content. I actively engaged with my audience by responding to comments, asking for feedback, and even featuring some of their success stories. Creating a sense of community around my page made it feel more genuine and welcoming.

Collaborations and Shoutouts

Collaborating with like-minded individuals in my niche was another way I grew my audience authentically. These collaborations weren't just about getting more followers but connecting with people who shared my passion. Shoutouts and features introduced my profile to a broader audience interested in my content.

Being Patient

Authenticity takes time to pay off. It might seem slow at first, but remember that building a genuine audience is a marathon, not a sprint. It's about cultivating real connections with your followers rather than amassing a huge but disengaged following.

Learning from Mistakes

I made my fair share of mistakes along the way. There were times when I posted content that didn't resonate, and there were moments when I compared myself to others. Instead of dwelling on these missteps, I used them as learning opportunities to refine my approach and stay true to my authentic self.

The Reward of Authenticity

As I continued to share my journey authentically, something incredible happened. My Instagram audience started to grow steadily. More importantly, the engagement and connection with my followers deepened. I was receiving heartfelt messages about how my content had positively impacted their lives.


In the world of Instagram, it's easy to get lost in the pursuit of numbers. But my journey taught me that authenticity is the most valuable currency in the realm of social media. When you stay true to yourself, your passion, and your audience, the numbers will follow. So, let's all strive to be more authentic on Instagram and build meaningful connections with our followers. It's a lesson that goes beyond social media and into the heart of human connection.

Remember, it's not about how many followers you have but about the impact you make on those who choose to follow your journey.

Building an authentic Instagram audience takes time and dedication, but the rewards in terms of meaningful connections and personal satisfaction are worth every effort. So, go ahead, share your authentic self, and watch your Instagram journey flourish.